A film distributor company will be the people who are in charge of the marketing and advertising of a film this ranges from what the audiences will be able to view the movie on and the release date of cinema screening and home viewing/DVD. They also come up with a marketing plan of how to promote the film and to what target audiences and any psycho and demographics. Promoting the film is important to attracting customers and social media has now become a big part of marketing campaigns, also for our trailer we created a poster and a magazine cover as a way of marketing it this is same type of advertising that famous film distributors use as a way to reach everyone. Posters can be plastered all over billboards and bus stops for a wider audience and can launch social media marketing campaigns, for a more younger target audience. Marketing techniques of films will often differ dependent on the demographic for example TV adverts, radio and bus stops advertisements will typically be seen by a older audience with adults more likely to be watching the television and getting on buses, driving around etc. But promotional techniques such as trailers trending on social network sights, as an ad on YouTube and website being launched are more likely to be seen by the younger technology based demographic.
An example of a film with a big marketing and distribution campaign is Deadpool (2016) the film having loads of hype due to leaked footage from years back, a Marvel studios film about a witty and R- rated anti villain played by the well known Ryan Reynolds had good backing to it already. The first image surfacing in March 2015 with Ryan Reynolds lying sensually on a bearskin rug it was somewhat of an homage to Burt Reynold’s nude spread in Cosmopolitan from 1972. The demographic for the movie was evident by the way it was marketed, it being an R rated superhero film with 'dirty' and 'witty' humor it clearly appealed to young adults and predominately male. A lot of posters of various kinds were plastered all over social media most of which being posted by Ryan himself having a big involvement with the campaigning. Because it was distributed and released by Marvel Entertainment the media coverage and promotion it got was more than usual it being one of the top distributors and now owned by The Walt Disney Company, it had a few brand deals and endorsements also like Tinder with a networth of $1.35 billion
My magazine cover was directly inspired by a few magazines the main one being Sight & Sound by having the title directly taken from it, and the same style with bold headlines and titles and the main feature looking directly into the camera establishing an eye line match. I decided to put a light blood look overlay on top of the main image to give it a gore and horror effect linking to the gun and title 'The Shooter'
I didn't go as conventionally typical with my film poster, I followed conventions such as gore and dark colours by having a black background with a few blood splatters also some over the main characters face. I took inspiration from the Scream 4 poster by just having a simple face that being the protagonist of the trailer and having them looking lost almost sinister.
Both the magazine and the poster directly link and promote the same product, the title for the film being the main feature of both and having one of the main characters featuring on both it creates a link to all three products as you can clearly identify them.
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| Billboard in LA |
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| Soda it was advertised on |
An example of a film with a big marketing and distribution campaign is Deadpool (2016) the film having loads of hype due to leaked footage from years back, a Marvel studios film about a witty and R- rated anti villain played by the well known Ryan Reynolds had good backing to it already. The first image surfacing in March 2015 with Ryan Reynolds lying sensually on a bearskin rug it was somewhat of an homage to Burt Reynold’s nude spread in Cosmopolitan from 1972. The demographic for the movie was evident by the way it was marketed, it being an R rated superhero film with 'dirty' and 'witty' humor it clearly appealed to young adults and predominately male. A lot of posters of various kinds were plastered all over social media most of which being posted by Ryan himself having a big involvement with the campaigning. Because it was distributed and released by Marvel Entertainment the media coverage and promotion it got was more than usual it being one of the top distributors and now owned by The Walt Disney Company, it had a few brand deals and endorsements also like Tinder with a networth of $1.35 billion |
| international poster |
My magazine cover was directly inspired by a few magazines the main one being Sight & Sound by having the title directly taken from it, and the same style with bold headlines and titles and the main feature looking directly into the camera establishing an eye line match. I decided to put a light blood look overlay on top of the main image to give it a gore and horror effect linking to the gun and title 'The Shooter'
I didn't go as conventionally typical with my film poster, I followed conventions such as gore and dark colours by having a black background with a few blood splatters also some over the main characters face. I took inspiration from the Scream 4 poster by just having a simple face that being the protagonist of the trailer and having them looking lost almost sinister.
Both the magazine and the poster directly link and promote the same product, the title for the film being the main feature of both and having one of the main characters featuring on both it creates a link to all three products as you can clearly identify them.
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