Question 3: What have you learnt from your audience feedback?

When producing an ad campaign for a film audience feedback is very important for distributors and creators it allows them to meet the target audiences needs and enables creators to change or improve upon an issue. It also gives them an idea for an indication of how popular the film will be/ how well received. 

For my audience feedback we created a questionnaire to gather data and had it sent out over social media and people in the class contributed towards it also, that meaning it had a average range of 17-18 year olds completing it. We asked questions asking the audience what conventions they like in horror films, this was to ensure that we could complete a final product to the best of our ability and most suited for our target audience questions such as what there favorite element was and that being suspense and a plot twist.

Because of this we wanted to ensure suspense and a plot twist throughout, we done this by having the two main characters (we see working together) pointing the gun at each other on the balcony to shock and draw in the audience. 

Because of our massive idea change the synopsis we had for this questionnaire was our original idea, involving the church. Because we couldn't use this data we had to conduct in person research this meant asking classmates and peers about our idea of a school shooter film with two females but a big twist at the end. The verbal feedback that we received was all positive with a few legitimate questions involving the country it took place in, how would you make it look realistic and questions about the setting. 

After we had a rough cut put together after a week or so of filming our teacher shew it to the class and we received feedback in the form of paper notes with 3 positives and 3 negatives on them, positives included a good establishing of location, good titles, good idea, good music, good depth of field and good transitions. With bad feedback being more jump scares
more pace, more sound effects, change music/tempo, lacking tense music with this feedback we went back and completely changed the ending by speeding it up with a tense dramatic music it changed the whole tempo and dynamic of it. 

My magazine and poster had a few drafts, I started off with a plainer theme to it not including any background and little to no editing done on the main character having them bold and stand out. But after receiving feedback from my teacher and peers in class and looking at existing products I thought it would be good to incorporate some dark shades and possible blood to have typical horror conventions within. I then added blood splatters on both of the characters faces also adding a background into both of them to give it a more realistic feel also, using a locker school layout so the setting for the film is clearly established.

First draft

First draft

final draft 

final draft